GAA confirms media rights arrangements for the next 5 years

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GAA confirms media rights arrangements for the next 5 years

Sky & RTE will share summer games.

Both RTE and Sky will share live GAA championship coverage on television for the next five years. If the reported figures around the money the GAA has managed to secure for it’s television and radio rights arrangements are true, grassroots clubs looks set for a windfall down the line.

It’s the biggest deal in the history of the GAA, and Director General Paraic Duffy believes a fair balance has been struck.

From the 2017 GAA Football and Hurling championships RTÉ television retains access to 31 senior championship games each year including all provincial hurling and football finals, both All-Ireland hurling and two All-Ireland football quarter-finals, and the All-Ireland semi-finals and finals in both football and hurling. Sky Sports have retained rights to 20 games, 14 of them exclusive, including two All-Ireland football quarter-finals. They will, as previously, broadcast the All-Ireland hurling and football semi-finals and finals on a simulcast basis with RTÉ. BBC Northern Ireland will once again broadcast live TV coverage from the Ulster senior football championship.

In all, a total of 45 games will be broadcast live across the GAA Football and Hurling Championships while RTÉ will continue to broadcast the Sunday night highlights programme The Sunday Game. TG4 has retained access to Sunday afternoon Allianz League and club championship games and to broadcast Minor championship games up to and including the finals.  It will therefore, continue to broadcast 85 live and deferred league, club championship, minor and U20/21 championship games each year. TG4 has also retained rights to highlights packages for the Allianz leagues and for inter-county and club championship action. Saturday night Allianz League games will be broadcast on the eir Sport platform.

RTÉ Radio 1 has successfully secured full and exclusive live radio rights for all GAA games including inter-county league and championship action while RTÉ Raidió na Gaeltachta will again broadcast all-year long as Gaeilge. The GAA’s existing local radio agreement continues with 20 stations around the country and Today FM and Newstalk have both been awarded score flash rights.

In a departure from the previous media rights deal, the GAA has retained its clip rights for all games with plans to leverage them across its own platforms as part of a wider digital content strategy. GAA Football Championship sponsors eir will also have access to these rights in addition to access to the GAA archive. Sky Sports will have clip access for their 14 exclusive games.

Partnerships with Premium Sports (North America – Commercial Premises) and Premier Sports (Britain) have also been renewed.

Uachtarán Chumann Lúthchleas Gael Aogán Ó Fearghail said: “We are pleased to confirm media rights arrangements that will keep our games to the fore across the airwaves, both at home and overseas, for the next five years.

“We believe they strike a balance between the need to promote and profile the games on air using modern technology while remaining mindful always of the requirement to encourage people to attend our games in person – support that is the lifeblood of the organisation.

“Gaelic games have never been more heavily promoted and our work with our media partners is an integral part of that process, both through the coverage of the games and their general promotion of our activities.”

Director General Páraic Duffy added: “Broadcasting revenues represent an important funding source for the work of the Association and its units. Other major sporting bodies can participate in lucrative centralised rights pooling and revenue-sharing agreements that are not available to the GAA and it was vital that we achieved the proper value for our rights. Our success in that regard in the allocation of these rights will enable us to boost our investment in games and infrastructural development.

“I am also pleased that has retained its own clip rights which will allow the Association to showcase our games on our own platforms and to promote and our other digital channels as sources of all GAA activity and information.”

What does the future of digital journalism look like?

These are challenging times for traditional media, newspapers especially. Journalists not already wondering about what their futures look like must surely be thinking in that direction now following the announcement by London Independent newspaper owner Evgeny Lebedev that he plans to close the publications daily and Sunday print titles to focus on a digital proposition. With the advent of smart phones and social media nowadays other key questions are who will create the news of tommorrow, and who will pay for it?

Lebedev is predicting that other newspaper closures will likely follow. Media owners are keen to come up with some sort of business model that compensates for the fact that mobile phone owners are buying less newspapers. What do you do? Close down? Try to make a go of digital? What does that even mean? Increasingly people seem to want a video component as part of their news mix and it seems that will be key to the newspaper future business model.

Providing broadcast quality video, Ballywire has worked with all Ireland’s major newspaper groups since the company’s foundation in 2007. Established with a traditional newsroom format, ironically in the time since we opened, despite the proliferation of mobile phones, it’s been the traditional journalistic model of a broadcast tv operator, reporter and producer that has sustained us over the past decade.

We’ve had several different business models with the newspaper groups as they sought to move with the times and add video to their revenue mix. At the time we started domestic video inventory in Ireland was quite limited. And while not a huge amount has changed nowadays some youtube versions of tv ads and amateur material captured on mobile phones makes up quite a lot of what appears on publication portals today.

Another video source utilised by newsdesks is when video is provided on behalf of sponsors who will heavily brand the video which they provide free of charge. A good example of that was a star studded Ballywire adidas predator suite of content from a Predator boot launch at Carton House. The material got quite a bit of pick up as you can see here.


Actual video news remains the hardest nut for newspapers to crack. Thats mainly because it’s very difficult to predict day to day where the news is going to make headlines. When The Irish Times took their first steps into the world of digital with, we supplied the first video material. A mix of news, sport, entertainment and culture. Even radio station launches like 4FM!

Several major tv networks now offer news in bite sized format, which is something we also introduced into the Irish market. Ireland in a Minute was published each morning at 8am on


Seperate to that we also trialled a pilot morning video news on regional radio websites – Ireland/now.


Ireland is too small a country for major news providers to fight over and the global heavyweights haven’t bothered with us to date, but what will the future Irish newspapers look like in 10 or 20 years? Maybe it’s time to revive Ireland/now!


Like rugby? Want to edit video? No money involved though!

Fair play to the team at IP&TV News who got a real global exclusive in the video content and sports space in their latest newsletter.

The question of how to police broadcast content and more to the point monetize it is something bedeviling every media and content publisher today. Broadcast companies pay big bucks for the live experience and the match highlights but often times goals or interesting passages of play end up on social media thanks to everyones capacity now to pause, rewind, record on your mobile phone and upload to wherever. Today the guys in IP&TV News have a revelation that will have sports organizations across the world taking note.

What’s that sez you?

Empowering rugby fans to edit their own video mashups using broadcast quality tv standard footage.

Rugby has been very quick to harness the viewing power of youtube with match highlights available after Six Nations matches. Some of that can be distressing viewing as was the case with our weekend Paris match. But here’s an example of a similar game with happier memories for us.

World Rugby’s Murray Barnett outlined a new departure for a sports organization.

“Let’s say, for instance, that you’re reading a sports article online. If the blogger or journalist in question was looking to illustrate a specific point about a team’s defensive frailties, wouldn’t it make sense for them to be able to offer a video compilation of the incidents under discussion? And what about a fan wanting to make a similar compilation, either to prove a point, or simply share on social?”

Surely this can only be good for the sport? Certainly, with so much sports video out there, and with video editing technology so readily available and easy to use, it makes sense that the ability to do so isn’t confined to the Carraghers and Nevilles of the world.

Murray Barnett stresses that, when it comes to claimed content, there is as much enthusiasm for it as opposition at World Rugby.

He explains: “From the fans’ perspective we’re delighted if a fan goes and puts a mash up of their ten favourite tries from the rugby world cup: that we like. What we don’t like is people trying to monetise off the back of ripping our content off. The Rugbydumps and Rugby Heavens of this world, they’re making money from using our content for free, which other people pay a lot of money for.

“The other issue, which is also important, is quality. We would prefer to give people access to be able to create those mash ups, using our high quality content that we put up on YouTube, rather than have them rip up crappy versions of our content, and reflecting the sport in a bad way.”

Murray revealed that World Rugby is presently exploring a tool for their website that would enable users to access content, do some basic editing, and upload it to YouTube. The copyright, in this instance, would still belong to World Rugby (and so would any advertising revenue), but the chance to customise top quality content, and to post it, would be placed in the hands of the user.

The implications of this kind of approach are potentially huge for sports rights owners. Imagine if every time a fan posted Premier League content online the Premier League would receive revenue. “It helps with the whole fan engagement,” Murray adds, “and the customised content becomes a much richer viewing experience than just plonking up the content that we pump out, because we’re obviously editing for a mass audience but there are lots of very talented people out there.”

You can read the full article here.

In the meantime anyone else looking to edit content for nothing send cvs this way! (Joke!)

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