It’s getting rave reviews and we’re very proud of the man behind it.
Whatever the scale of production you are involved in, when you are getting set to give others a look at it there is always a bit of nervousness about their likely reaction.
Will they like it? Do they think it’s any good? When you are involved in a full scale movie the questions must be even more pressing.
It’s for those reasons that we are absolutely thrilled for Nenagh man Tom Ryan Director of Twice Shy a film about a young couple struggling to come to terms with their relationship through troubled family life, new friends and an unplanned pregnancy which is getting rave reviews.
Prior to heading for the bright lights of England, the Tipp man worked extensively with Ballywire, on key projects, events and even GAA Congress!
‘It’s a film about a young relationship going through the struggles of life’ says Tom. It has been warmly received by audiences and critics alike. Starring Ardal O’Hanlon, Iseult Casey, Pat Shortt, and Shane Murray-Corcoran, it opened in Ireland over the weekend.
It’s not often we get to recommend you see a film by people we know so be sure to check it out!
The movie poster indicates the rave reviews it’s receiving.
Twice Shy is Directed by Nenagh man and ex Ballywire crewmember Tom Ryan.
But……when it all comes together it makes for memorable content. In the world of today it’s hard enough being a teenager. If you’re involved in sport you can expect self doubt and peer pressure to be turned up to the max. Ahead of the 2016 World Youth Winter Olympics in Lillehammer, hats off to South Korean mobile phone maker Samsung and it’s European media agency 72andSunny out of Amsterdam.
Ahead of this years games they have released a youtube video racking up the views and likes which features a wide-range of talented athletes, including cross-country skiers, ice skaters, ski jumpers and ice hockey players.
It’s 96 seconds of motivation that could be of use to anyone in any discipline. This is how it should be done.
A sporting icon. A Leader. A Warrior. There are about a thousand words on the list to describe Paul O’Connell. Ballywire was lucky enough to spend a day in the Limerick man’s company for a trip to the North Tipperary town of Nenagh when even more qualities emerged. The man who injected ‘manic aggression’ into Irish rugby and put his body on the line to play through the pain barrier showed his softer side as he mixed with sports fans of all ages.
If you’re on the look out for a brand ambassador the bar set by Paul O’Connell would be a good place to start marking out a criteria. A hero on the pitch, someone who is warm and approachable off it. Sad to see any career cut short by injury and especially so in Paulie’s case. When you’re forming a shortlist of people to partner your brand with, have a look at this Ballywire video created for adidas and ask yourself does this person that we are thinking about signing up have similar qualities? If not, maybe best to go back to the drawing board. From all at Ballywire, enjoy the retirement Paul.
It was like christmas morning at Ballywire Towers when this yoke arrived.
Looks like a snooker ball but it’s one of a new breed of video camera which like a lot of the toys Santa delivers sounds great in principle. A 360° HD video recorder. You’ve heard of a Go Pro? This is aimed at a similar market for action videos. For most the possibility of seeing things in 360 degrees was a concept first observed on Star Trek’s holodeck. However advances in technology have brought the idea closer to a commercial reality. Or to use the tech terms ‘augmented reality’ or ‘virtual reality’.
And there is some amount of money being bet on growth in the sector. A report by US management consultancy Digi-Capital notes there have now been 6 straight quarters of AR/VR investment growth, with a quarter of a billion dollars invested in Q4 2015 alone at nearly 6x the rate of mid-2014. Sure why wouldn’t we try and see if it was a space we could try and muscle in on!
Currently the 360fly is only available in the US at electronics chain Best Buy. However Santy was good and we’ve been trying it out in a real world production environment in Dublin, Ireland. Initially we thought ‘wow it would be great for things like virtual tours of houses for sale or tourist attractions’.
However after a fair bit of ‘fluting’ (Irish term for roadtesting) we finally arrived at a conclusion that you will see later.
The workflow that transformed the media and gave Ballywire it’s unique workflow is the notion of file based recording. This allows for rapid editing and publication on line. Under that workflow you record your piece on a camera smart card drop it onto your desktop, do a quick edit and say publish to youtube.
That’s the approach you’d expect with any recording device but 360 degree workflow is way more challenging in terms of that simple process.
After pressing record at Ballywire HQ – excitement was building about seeing our office in 360 degrees.
Capturing from the device is not that straight forward.
In theory you download the 360 fly app to your desktop then drag and drop. But wait. You have to be running Apples OSX. No worries we have that box ticked. Except the app keeps crashing. And it doesn’t recognise the camera as a storage device allowing the dragging of the files to the desktop.
Through a series of tutorials and help pages it emerged that you have to effectively livestream the content to your phone to access it once you’ve downloaded their mobile app. Fine did that. Now it’s on the android S6. Still cant see it though.
Have an idea I will use the Android file transfer. FINALLY got it onto the desktop and will upload it to youtube. Great can’t wait to see this 360 degree shot of the office!
Oh right I have to bring it into the desktop app to export a 360 movie. Better do that. Good job there isn’t a client waiting for their virtual tour!
Lesson 2 Youtube doesn’t recognise 360 footage too quickly and it takes AGES to render it! (Manage client expectation here!)
If you DO want an ACTUAL 360 degree view of the Ballywire office you will need to be reading this in a Google Chrome browser otherwise when you click on the link below you will see this message.
If you ARE watching in Google Chrome have a squint here. Ballywire quiet as church mice(for a change):
While you’re at it you might as well have a squint behind the scenes at the Jamie Meets recording:
The Fly looks lovely. It reckons it shoots at 1500×1500 at 30fps, but the final footage is not comparable to say, an iPhone 6s or Nexus 6, or any of the flagship phones out today. You won’t be getting those high-end production shots you’ve been dreaming about with the 360fly, and the worflow is a nightmare. It’s a first generation product and it shows great promise for the ability to record everything happening around you at once. Nice idea though. Oh and it works underwater!
Fair play to the team at IP&TV News who got a real global exclusive in the video content and sports space in their latest newsletter.
The question of how to police broadcast content and more to the point monetize it is something bedeviling every media and content publisher today. Broadcast companies pay big bucks for the live experience and the match highlights but often times goals or interesting passages of play end up on social media thanks to everyones capacity now to pause, rewind, record on your mobile phone and upload to wherever. Today the guys in IP&TV News have a revelation that will have sports organizations across the world taking note.
What’s that sez you?
Empowering rugby fans to edit their own video mashups using broadcast quality tv standard footage.
Rugby has been very quick to harness the viewing power of youtube with match highlights available after Six Nations matches. Some of that can be distressing viewing as was the case with our weekend Paris match. But here’s an example of a similar game with happier memories for us.
World Rugby’s Murray Barnett outlined a new departure for a sports organization.
“Let’s say, for instance, that you’re reading a sports article online. If the blogger or journalist in question was looking to illustrate a specific point about a team’s defensive frailties, wouldn’t it make sense for them to be able to offer a video compilation of the incidents under discussion? And what about a fan wanting to make a similar compilation, either to prove a point, or simply share on social?”
Surely this can only be good for the sport? Certainly, with so much sports video out there, and with video editing technology so readily available and easy to use, it makes sense that the ability to do so isn’t confined to the Carraghers and Nevilles of the world.
Murray Barnett stresses that, when it comes to claimed content, there is as much enthusiasm for it as opposition at World Rugby.
He explains: “From the fans’ perspective we’re delighted if a fan goes and puts a mash up of their ten favourite tries from the rugby world cup: that we like. What we don’t like is people trying to monetise off the back of ripping our content off. The Rugbydumps and Rugby Heavens of this world, they’re making money from using our content for free, which other people pay a lot of money for.
“The other issue, which is also important, is quality. We would prefer to give people access to be able to create those mash ups, using our high quality content that we put up on YouTube, rather than have them rip up crappy versions of our content, and reflecting the sport in a bad way.”
Murray revealed that World Rugby is presently exploring a tool for their website that would enable users to access content, do some basic editing, and upload it to YouTube. The copyright, in this instance, would still belong to World Rugby (and so would any advertising revenue), but the chance to customise top quality content, and to post it, would be placed in the hands of the user.
The implications of this kind of approach are potentially huge for sports rights owners. Imagine if every time a fan posted Premier League content online the Premier League would receive revenue. “It helps with the whole fan engagement,” Murray adds, “and the customised content becomes a much richer viewing experience than just plonking up the content that we pump out, because we’re obviously editing for a mass audience but there are lots of very talented people out there.”
In the meantime anyone else looking to edit content for nothing send cvs this way! (Joke!)
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